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Cathal prepares for future challenges 07.06.19

FIFTEEN senior managers from tourism businesses across the country, including Inishowen’s Cathal Doherty from Ballyliffin Townhouse, have this week completed the Hospitality & Tourism Strategic Management Programme. This course is a joint Fáilte Ireland and Irish Management Institute run project.
The programme has given participants in the tourism business a range of new insights, enhanced their capability and provided them with the confidence required to deliver a competitive advantage. This is essential against the continually changing commercial environment and challenging marketplace in which they are working.
Pictured at the graduation of the Hospitality & Tourism Strategic Management Programme were Martin Donnolly, Fáilte Ireland, Dr. Simon Boucher, CEO of IMI with Cathal Doherty, Ballyliffin Townhouse and Paul Keeley, Director Commercial Development, Fáilte Ireland.
Speaking at the graduation ceremony, Paul Keeley, Director of Commercial Development at Fáilte Ireland said that the programme was designed to meet the challenges of modern tourism – particularly changing visitor expectations. He emphasised: “It is always important to ensure that tourism businesses in Donegal are future-fit, and this strategic management programme has enabled participants to develop both themselves and their business to the next level – providing them with the valuable insights, know-how and capability to ensure a competitive advantage into the future.”
Fáilte Ireland’s Head of Enterprise Development, Martina Bromley, added: “For tourism managers to be successful they must have a comprehensive understanding of this changing environment and have a definitive plan as to how to meet the challenges in the future.”
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