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Donegal included in €500K ad campaign 03.01.17

DONEGAL is set to benefit from a major advertising campaign aiming to attract UK holidaymakers to the Wild Atlantic Way, says Fáilte Ireland.
The tourism agency, in conjunction with Donegal County Council and three other local authorities, have launched a new €500,000 Wild Atlantic Way advertising campaign in Britain. The campaign urges people to embrace the 'Wild Atlantic Way of Life' and will be run in prime commuter locations and city centres across the UK. It will be carried on city taxis and on Classic FM radio.
Malin Head along the Wild Atlantic Way.
Fáilte Ireland head of the Wild Atlantic Way, Fiona Monaghan, said: "This campaign allows us to raise international awareness of the route as a must-see visitor experience in key strategic locations such as Donegal, which offer ease of access and great potential for the short break market.
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