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100 million to see Donegal's Wild Atlantic Way 24.09.15

A crew from top US television network NBC are currently in Donegal filming highlights along the Wild Atlantic Way.
Producers Colleen Kelly and Bob Fennell will broadcast two high profile shows – ‘Family Travel with Colleen Kelly’ and
‘World Golf Getaways’ to approximately 100 million viewers throughout America.
The crew's bespoke itinerary was designed by Fáilte Ireland and includes a number of select experiences in Donegal
such as sea angling; a fish cooking session and making St Bridget’s crosses at Glencolmcille Folk Village. Local
storyteller Charlie Gallagher will be in costume at Donegal Castle while visits to Narin and Portnoo Golf Course and
Donegal Golf Club (Murvagh) will highlight what the county's top golf courses have to offer.
Fáilte Ireland Wild Atlantic Way programme manager for Donegal Joan Crawford said: “These programmes including
‘World Golf Getaways’ provide a wonderful opportunity to showcase the Wild Atlantic Way to a multi-generational
audience across the United States and it is hoped that these shows will encourage more family travel to the Wild
Atlantic Way and Ireland as a result of this initiative.
“These media are carefully selected to reflect the media consumption of our key overseas segments in key markets.
The estimated worth of last year’s (2014) resulting media coverage for such trips along the Wild Atlantic Way was
almost €20m (in equivalent advertising value) reaching an audience of 109m readers, viewers and online subscribers.”
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